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Tourism marketing wins Yuba City funding

Yuba City will pay a total of $210,000 in the next three years to support the Yuba-Sutter Chamber of Commerce's tourism marketing program.

"It is a real economic engine," Mayor John Buckland said Tuesday night after the council approved the allocation. "It will bring and stimulate growth."

He noted that 20 years ago using tourism and Yuba City in the same sentence would have probably produced laughter, but the city is in a new era.

City Manager Steve Jepsen said the financial support is due.

"We've talked about tourism for so many years — and done nothing," he said.

The city money for tourism marketing will come from funds returned from the former Redevelopment Agency's low and moderate income housing fund. They total about $493,000.

Councilman Kash Gill said the city support makes sense.

"The timing is now," he said. "I don't think we can wait."

Kristy Santucci, chief executive officer of the chamber, has called Yuba and Sutter counties "the Mecca of hunting and fishing," noting the 31 lakes and five rivers. Successful Internet marketing is a key to promoting the region, she has said.

Councilman Tej Maan said no magical growth takes place such as Yuba City calling Apple and getting the corporation to locate here.

"It's little things like this," Maan said of tourism boosting growth. That means the city "gets a little bit better at a time."

Darin Gale, the city's economic development manager, in a report about the tourism marketing plan, called funding the effort "an investment in the future prosperity of our region."

CONTACT Ryan McCarthy at or 749-4780. Find him on Facebook at /ADrmccarthy or on Twitter at @ADrmccarthy.

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